Real estate is big business. Not just online but offline as well. Many real estate agents don’t utilize the power of the web for their advantage. Building and maintaining a private realtor website can have people the opportunity to browse real estate listings whether buying a home, renting an apartment, or even looking at your bio if they want a realtor to sell their home. Recently we we had an opportunity to discus some topics with Charleston Real Estate group Premier One.
An real estate agency has a substantially better chance of increasing traffic to it’s website by focusing it’s optimization efforts toward a specific geographical area. This can help help establish a presence for the website while reducing the need to compete based on industry standards content that won’t differentiate an agency in Los Angeles from an agency in Boston. A blog is a great way to begin achieving results by sticking to this formula.
The idea behind a blog is that you can create optimized content that your potential clients would find useful and bring them to your site. Simply include your geographically related keywords and phrases in the content. For example, if you have listings for apartments in Charleston, a good post for a blog might be “What to Look For When Looking for an Apartment in Charleston”. You could discuss what renters should look for when shopping for an apartment in Charleston, the necessity of renter’s insurance in Charleston, overpriced areas of Charleston, etc… Try to keep the content fresh and exciting to read. People that find your article on the major search engines will consequently decide that they need to visit your website, loo at your clients houses, and utilize your realty services.
One thing that has made a blog a valuable tool is RSS. RSS lets us announce information as soon as it happens. How does this help a realtor? Let’s say I’m hunting for an apartment. I may not have the time to check your site every few hours for updated listings. If I have a “my realtor page”, my RSS reader set up, I’ll know instantly that a listing became available.
The point is to stand out from your competition. Setting up a blog and utilizing RSS are two ways that can be achieved. Also, try to set the goal of becoming the most valuable resource for information pertaining to your market and specialty.
Whether buying or renting, people need a place to turn to for information. If you can provide it, you will have plenty of traffic and clients to match. The name of the game in today’s social world is, you got it, being more social.